This latest collection 2014 by BATA brings forth aspirational & contemporary styles. This line is a combination of style, different designs and great amount of gratifying experimentation and encompasses an eclectic mix of loafers, flats, heels, shoes, sneakers and floaters. Bata has always maintained high quality, durability and comfort that offer great value and yet are high on style for every member of the family.
According to Mr. Sumit Kumar, Vice President, Marketing and Customer Service, Bata India said; “To cater to the diverse needs of the fast growing and evolving consumer base we have been relentlessly working on our product offerings. The new Spring Summer’14 collection is contemporary, stylish, on trend and aspirational targeted to appeal the sensibilities of young generation. We have a fantastic range of products that will appeal not only to our loyal customers but also to a wider audience. We intend to communicate the brand as aspirational and yet comfortable.”
The new spring-summer collection launched at the stores has a contemporary collection of footwear, bags and accessories for both men and women. The wide range for men’s footwear includes boat shoes, oxfords, dress boots, loafers, brogues and derby shoes. The Women’s category will be a collection of high heels, clogs, mules, sandals, wedges, pumps and peep toes. The wide selection of accessories includes bags, belts, and scarves that adds a dash of style to life.
This season’s Women’s collection will include strong and bold colors like neons, greens and corals. The collection will comprise of a lot of detail work like cutwork, gold trims, metal fronts and golden shimmer tips.
The Men’s Collection will see soft colors showcasing a contemporary theme in its offering. The must haves for the season will be the Driver’s collection, which will be availablein different colors with a unique construct of shoe soles and uppers.Casual shoe range will highlight shoes in different colors and different materials like suede, textured print, leather etc.
Bata continues to offer footwear for every member of the family across age groups and genders, as it has done over the past 83 years. For the Spring-Summer ’14 collection, Bata has enhanced the classic ballerina with contemporary styling, which includes the addition of bling, embellishments or cut work. For the sportily inclined consumer Bata’s new range of sport shoes from Power and North Star provide stylish yet comfortable and durable footwear that the athlete in you will revel in. For the children of the family Bata’s Bubblegummers range continues to provide stylish protection and classic comfort with a range of footwear.