Lifestyle AW’13 collection has just hit the stores! Presenting a unique Autumn Winter line bursting with inspirations from across the fashion capitals and fashion hot-spots, the collection is truly eclectic. With an amalgam of latest design, remarkable quality and silhouettes, the brand helps in sculpting the perfect look to cope with the chilly breeze. Go beyond mere mufflers and jackets, and experiment with with elements of funky shimmer, embellishments, studs, leather and much more and welcome the new season in style.

Lifestyle new Autumn winter 2013 collectionsDrop into any Lifestyle store to take your pick from an array of chic apparel, accessories, bags and footwear that surely will leave you spoilt for choice.

Collection Highlights: 

The line draws its inspiration from a combination of themes like gothic raw punk, flirty oasis, autumn florals, baroque luster, dark romance and military camouflage. Hues that dominate this season are red, wine, teal, ochre, olive, blues, grays & black. While bold reds of cherry and tomato feature as statement accents, widespread monochrome trend shows no sign of slowing down and has been a major influence in colour, print and styling direction.

Western Wear for Women:

Raw Punk: Resonance of the rebellious look as clothes do the shouting. Black and white are rulers in the conquest for the gothic rock look. Graphic monochromes and boyfriend style plaid shirts paired with sculls, crosses and cameo emanates elegance of the ruffled look. Fishnet tights, leather boots, pencil skirts are symbolic of grunge. 

Oasis: An assortment of flirty pastels seems perfect for the day or dusk. Lace dresses, exquisite textured knits, vintage aztec patterns in dusty pink, ecru & wine reflect class and style. Subtle and tender patterns colour and designs define this graceful category. Setting the ambience of mellow and feminine mood, it appeals to those with a refined taste.

Baroque Luster: Glamorous shimmer and sequin haul the celebratory spirit and dominate the season. Body con, flock printed dresses, simple dresses with statement shoulder embellishments, scintillate the show this Autumn-winter. Lustrous jacquard tops under blazers and biker jackets, lurex sweaters add a finishing touch to the party look.     

Dark Romance: A contrast of delicate and grunge styles, deep hues form the core of this feel. Floral prints imbued in dark shades of purple and blue spill romance. Layer up laces, asymmetric tops, bomber jackets and printed bottoms with resemblances to street and vintage elements create mystic poise.

Military: The luscious army look turns steamy this season with combative prints in olive, tan, and ochre fused with neutrals and purple. Patch pockets, studded belts, double breasted fits and buckles echo the past military theme.

Comprising bright hues like red wine, teal, ochre, Olive, blues, grays & black, dusty pink feature as an ideal trans-seasonal colour.Whimsical patterns, sensual shapes and textures the must haves this season are fit and flare dresses, buttoned up shirts, jackets, asymmetric tops, printed bottoms, hooded sweatshirts and more.

Ethnic Wear for Women: 

The ethnic wear brand – Mélange, is inspired by the magic of Kasuti motives inspired embroidery and Aztec prints. The collection stands out as a trend setter with feminine cuts and clean lines. Paint box florals, stripes and checkered prints storm the casual traditional ware. Baroque inspired ornate prints and Kasuti motives catch the eye with their statement designs this festive season. Contemporary Ikat and Aztec inspired prints reflect the confluence of west and east. Bright colored and heavy sequined salwarkameez and anarkalees continue to stun this season. 

Western Wear for Men

Classic Charm: Smart cropped coats, Christ clean shirts showcase effortless and uncomplicated style. Weekend looks are complete with prep style – Bowties, bowler hats, pocket squares and thick framed glasses. Reflecting the autumn foliage, colours like golden leaves, maple red and Indian orange are in dominance. Mustard, tans tweaked with indigoes and blues are hottest trends this season. Colour blocks, high crew neck sweaters and tonal Fairisle patterns are key elements. 

The Ivy League: The casual, sporty and relaxed basics with a dash of sophistication. Fabrics like waffle, two tone terry, twill and chambrays is simple yet chic. Heritage collectibles like baseball jackets and university inspired sweats, resonate playful spirit.

Expedition: Ruled by shades of indigo and neat cuts in denim, the collection is a replica of 20th century craftsmanship and indoor artisans. Colours such as Washed Aqua, oxblood, fresh thyme, later joined by classic charcoals, rust and deep olive. Delicate plated knitwear, neppy yarns to grindle and classic brushed plaids are conspicuous this season. Flashes of tan leather, humble & handspun knits bring out the feel of autumn winter.

The collection houses numerous national and international brands such as Ginger, Code, Fame Forever and Forca.